Who is your target customer?
As internet marketers we have to constantly be tracking and analyzing who we are trying to target. Sometimes I get wrapped up in what kind of traffic I want and who I need to be targeting.
But, most of the time you will get a good idea about who your target customer is by just talking to friends and family about your product.
You can ask, who do you think will use this and why?
Some tools that I use regularly to figure out what kind of niche to target or demographic are the following:
This is an incredible tool for figuring out who is searching for different terms, where the most search volume is and what’s getting more popular. I tend to use this more than almost any other search tool because it shows how the trends are changing.
By far the internet’s best keyword tool because it is aggregated by the internet’s best search compiler so if you aren’t using this one then you may want to rethink your strategies.
This is an amazing resource that not only shows traffic stats for any sites that are “quantified” but also shows demographics as well as “other sites that the visitors are interested in”
If you have any questions about how to use any of these free resources, shoot me an email at
mark @ immarksullivan.com
The Internet Marketing Complex
I never knew how addicting marketing could be before I started exploring IM.
Well, actually now that I think about it, I did used to love trying to figure out all the TV commercials. What were they REALLY trying to say?
Now, all I do is breakdown every ad that comes into my vision. I’m constantly looking for ads that have proven to work and that I have seen over and over.
If an ad is still being shown 10 years after it was released, there’s a really good chance that that particular ad is a WINNER.
Why else would the advertiser keep paying money to show it off?
The internet is the same way.
Haven’t you seen those ads that pop up on certain websites about “How I Make $5000 Posting Links on Google?” Those are no different.
They are blatant ads NOT real news stories 
But with THOSE ads, you can not only read through them but ALSO click through to the signup page, pay $4.95 for a free trial business opportunity, and at the same time put $30+ into the pockets of the affiliate promoting that biz opp.
This is generally how CPA works, but what I’m trying to get at is… when I watch ads on TV, I still have to either get up and out into the world to go buy what I want, get on the phone with somebody, or hope I have my laptop right in front of me.
Still I will have to find the website, and I don’t think these major TV marketers are showing their website long enough on the commercials right now. But, that’s for a different post…
What I’m saying is, the internet marketing is direct response to the quickest degree. In two clicks I can be on the order page, usually even one.
Now, since video is taking over the web rapidly, it is even easier to compete with TV advertisers and internet marketing gurus. Everyone is truly on an even playing field if marketing on the internet.
It definitely does help to have multiple streams of income coming in though
Mark
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