Who is your target customer?

As internet marketers we have to constantly be tracking and analyzing who we are trying to target. Sometimes I get wrapped up in what kind of traffic I want and who I need to be targeting.

But, most of the time you will get a good idea about who your target customer is by just talking to friends and family about your product.

You can ask, who do you think will use this and why?

Some tools that I use regularly to figure out what kind of niche to target or demographic are the following:

Google Insights

This is an incredible tool for figuring out who is searching for different terms, where the most search volume is and what’s getting more popular. I tend to use this more than almost any other search tool because it shows how the trends are changing.

Google Keyword Tool

By far the internet’s best keyword tool because it is aggregated by the internet’s best search compiler so if you aren’t using this one then you may want to rethink your strategies.

Quantcast

This is an amazing resource that not only shows traffic stats for any sites that are “quantified” but also shows demographics as well as “other sites that the visitors are interested in”

If you have any questions about how to use any of these free resources, shoot me an email at

mark @ immarksullivan.com


The Internet Marketing Complex

I never knew how addicting marketing could be before I started exploring IM.

Well, actually now that I think about it, I did used to love trying to figure out all the TV commercials. What were they REALLY trying to say?

Now, all I do is breakdown every ad that comes into my vision. I’m constantly looking for ads that have proven to work and that I have seen over and over.

If an ad is still being shown 10 years after it was released, there’s a really good chance that that particular ad is a WINNER.

Why else would the advertiser keep paying money to show it off?

The internet is the same way.

Haven’t you seen those ads that pop up on certain websites about “How I Make $5000 Posting Links on Google?” Those are no different.

They are blatant ads NOT real news stories ;) But with THOSE ads, you can not only read through them but ALSO click through to the signup page, pay $4.95 for a free trial business opportunity, and at the same time put $30+ into the pockets of the affiliate promoting that biz opp.

This is generally how CPA works, but what I’m trying to get at is… when I watch ads on TV, I still have to either get up and out into the world to go buy what I want, get on the phone with somebody, or hope I have my laptop right in front of me.

Still I will have to find the website, and I don’t think these major TV marketers are showing their website long enough on the commercials right now. But, that’s for a different post…

What I’m saying is, the internet marketing is direct response to the quickest degree. In two clicks I can be on the order page, usually even one.

Now, since video is taking over the web rapidly, it is even easier to compete with TV advertisers and internet marketing gurus. Everyone is truly on an even playing field if marketing on the internet.

It definitely does help to have multiple streams of income coming in though ;)

Mark


Start Web Designing Business With SlideShred.com Exclusive Bonus!

My friend Ben Hulme has an incredible new website.

Let me rephrase that…

“My Friend Ben Hulme Has An AWESOME New Complete BUSINESS That You Can Jump Into With ZERO Skills and Begin Following His Step By Step Instructions to a 10ok/year Income!


Check out the SlideShred video I did for Start Web Designing…

Get Your StartWebDesigning.com Business Started RIGHT NOW!

BUT WAIT! Check Out My Bonus You Get If You Buy The Start Web Designing Business In a Box Through My StartWebDesigning Link!

When You Buy Through The Link Above Make Sure You Contact Me With Your Transaction ID To Receive:


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Distribution Of Your Video To Over 50 Highly Ranked Social Media Sites Giving You Immediate Traffic To Your Brand New Website You Get With The StartWebDesigning Business Model. ($97 Value)

Instant Access To The SlideShred Elite, SlideShred Gold, And SlideShred Premium Download Areas For LIFE! ($497 Value)

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Get A SlideShred.com Gold Account As My BONUS To You!

You may already know I have recently set up a new membership site at SlideShred.com.

It’s really doing well, and I’m looking to add an extra couple hundred members to my Premium member list within the next week.

How Do I Plan On Getting 200+ Signups In One Week?

I’m almost positive I’ll get most from a new Giveaway site I’m contributing to.

Giveaway sites are a dream come true for marketers like me and you.

Who wouldn’t want visitors falling over themselves to signup at your squeeze page? Not only that but, you don’t even have to drive the traffic!

Look,

If you give this giveaway event a try, I’m going to give you FREE Gold access to SlideShred.com for life and that sells for $47.77 everyday like clockwork.

What’s the catch?

Well, the catch is that if you sign up through my JV link by clicking here, you will have the chance to upgrade for $27…

That’s it! You must upgrade and send me your Paypal transaction to mark[at]immarksullivan.com and I will send you instructions to access your Gold SlideShred membership.

And what does that $27 get you as a Free JV Giveaway UPGRADED Contributor?

  1. You can add three gifts to the giveaway site, EXPLODING your opt-in lists Friday when the giveaway launches.
  2. You can add TWO custom OTO’s that will be displayed to the giveaway members that log in to get gifts.
  3. You can download ALL the gifts in the giveaway WITHOUT having to opt-in to each person’s list. (unlike free members)
  4. You get 100% of the upgrade price at $27 when you promote your Free JV Giveaway link to anyone interested.

So, you see you’re getting a hell of a lot just for joining and upgrading at a giveaway site.

Now, for any of my SlideShred members that already have Gold access, I have a treat for you as well.

Send me an email at mark[at]immarksullivan.com with the paypal transaction ID from upgrading your contributor account at the giveaway and i’ll create a free custom SlideShred video for ANY website you like – a $97 value.

Thank you and make sure you don’t write this off as unnecessary or tedious. These giveaway sites generate quality subscribers and buyers for me EVERY time I join one.

They are extremely easy to set up your gifts and OTO’s and are an incredible way to build any list. (Just try to keep your OTO’s lower than usual… I try to stay at $17 and under for the ones popping in front of the members logging into the giveaway.)

Please let me know if I’m talking over anyone’s head,
Just really excited about this giveaway about to launch and I hope you are too now!

To your infinite success,

Mark Sullivan


Awesome Last Few Days With SlideShred.com!

I launched SlideShred PLR Videos Membership Site to WSO on Wednesday.
It went pretty well and I did around $600 just from the WSO post so, that was really cool.

I had some trouble with the script I’m using for the site though. If you don’t know I’m giving 100% resell rights to the membership with purchase so, GET ON THAT before I reduce it to 50/50.
Anyway, I’m solely focused on the OTO right? And, the first day of my launch, people were buying and then sending my site to their lists and I’m thinking everything’s gravy you know?

I Couldn’t have been more WRONG!

Come to find out, my OTO was not popping for ANY members signing up!!

They were buying and then being directed to a page that doesn’t even allow them to create a MEMBERSHIP!!

LOL

So, after I freaked out for a couple minutes I basically shut the site down around midnight (I released the WSO around 6pm central)

Now I’ve got all the bugs worked out and its running up to par and converting at a VERY high percentage. So, if any super affiliates run across this just send me an email at mark [at] immarksullivan [dot] com.

I’ll create a custom email for you if your list would like SlideShred AND give you free Gold access for life plus a review copy of my video submission for a testimonial that is ;)

How Awesome It Was!

I just want to let you know right now, if you are sitting on an idea for a product that you haven’t created yet, just stop reading this and go put the work in!

Because I’m LOVING having my own membership site. It ROCKS. I’m in talks with some BIG IMer’s and it’s not going to slow down from here on out.

So, hit me up, leave me a comment, and feel free to take advantage of the rock bottom WSO pricing while its available.

To your infinite success,

Mark Sullivan

P.S. – This week I’m upping the price so get in while the getting is good at $17.77 for life while the WSO pricing is available.


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